How Do You Think SGE Will Impact SEO in the Future?

Google AI Overview
Google’s Search Generative Experience (SGE) is at the forefront of changing the ways of how people interact with search engines. This new AI-driven tool will make the search results more engaging and personal by creating content snapshots of search results. While SGE is still in its early stages, it shows great promise of changing the face of SEO as it is known today.  

What is Search Generative Experience (SGE)?

Google AI Overviews, also known as Google SGE (Search Generative Experience), is an AI-generated answer to a user’s search query that appears at the top of the Search Engine Results Page (SERP). The goal is to provide more helpful information by using multiple sources from the web. For example, if a user asks a complex question, like “How do I get marks off painted walls,” SGE can provide information from a variety of web pages.

Enhance Search Generative Experience

It leverages AI in three ways to enhance its search experience:

AI-Generated Responses: 

SGE uses a large language model (LLM) to generate AI-powered responses to user queries. This AI snapshot provides a quick and clear overview of the search results, making it easier for users to find the information they need without having to sift through multiple links.

Schema Markup

Schema markup is crucial for SGE optimization. It provides context and helps search algorithms understand content, which is essential for the AI to break down and understand the site quickly. This can significantly impact the organic discoverability of sites.

User Experience

SGE is designed to provide a seamless user experience. It allows users to ask follow-up questions based on the generated answers and provides product recommendations. The conversational mode enables users to continue exploring related topics without needing to retype their original search query.

Limitations and Challenges

Geographic and Language Limitations 

SGE is currently available in seven languages and over 120 countries, but it may not work for all search queries.

AI Output Limitations 

AI-generated responses can be prone to hallucinations, providing incorrect or misinterpreted information. Users need to thoroughly review each output for clarity, consistency, and accuracy.

Ad Format Testing

Google is testing new ad formats within SGE, such as the “You May Also Like” feature, which presents a carousel of products alongside AI-generated responses. This testing is ongoing, and the impact on ad performance and costs is still being evaluated.

How to Disable & Turn off Google AI’s Overview Feature in Chrome?

Unfortunately, you cannot disable the feature in Google or Chrome’s settings. For those who tried, AI Overviews is already disabled in Search Labs, but you can always turn it on and off by following these steps:

To turn off Google AI’s overview feature, you can follow these steps:

Access the Search Settings:

  • Go to Google Search.
  • Click on the three vertical dots at the top right corner of the search bar.
  • Select “Settings” from the dropdown menu.

Turn off AI Overview:

  • Scroll down to the “Search results” section.
  • Uncheck the box next to “Show AI-generated overview” under “Search results” settings.


By turning off the AI overview, you can opt out of the AI-generated summary and view the traditional search results.

Disable Google AI’s Overview

To disable Google AI’s overview, you can use the following extensions:

Disable AI Overview Extension

Hide Google AI Overviews Extension

Turn Off AI Overview Extension


By using these extensions, you can disable the AI overview feature in Google Search and opt for a more traditional search experience.

How Will SGE Impact SEO in the Future?

The Search Generative Experience (SGE) is poised to significantly impact the future of SEO. Here are some key points to consider:


Impact on Content Creation

Content creation will shift towards a more holistic and integrated approach. Instead of focusing solely on keywords, creators will need to understand and predict user intent better. Content will need to be more engaging, informative, high quality and contextually relevant, anticipating what users might ask next.


Priyanka Swamy, CEO at Perfect Locks LLC, emphasizes the need for more interactive and personalized content. She notes that interactive content that adapts according to user engagement will be essential.


Importance of Long-Tail Keywords

To optimize for SGE, it is essential to target long-tail keywords that reflect deeper searches into a topic. This involves understanding the questions and follow-up questions users are likely to ask when performing an information search on SGE. By structuring content around these long-tail keywords, SEOs can ensure that their content is more likely to be featured in the SGE snapshot.


Optimizing for Engagement and UX

Another key aspect of SGE is its emphasis on engagement and user experience. SGE will prioritize content that is engaging, informative, and easy to consume. This means that SEOs should focus on creating content that is rich in multimedia, such as infographics and videos, and that is optimized for mobile devices.


Vikas Kaushik, CEO at TechAhead, stresses the importance of integrating structured data, multimedia components, and improved user experience to maintain exposure in the increasingly AI-driven search world. He believes that websites need to make sure their information is easily interpreted by AI algorithms and optimized for conversational questions.


Cluster Content Strategy and Domain Authority

To cater to the diverse search journeys that SGE will facilitate, SEOs should adopt a cluster content strategy. This involves breaking down complex topics into smaller units and subunits, creating interlinked content that explores topics and subtopics in greater detail.


Additionally, SGE will place a greater emphasis on domain authority and high-quality content. 


As Viktoria Medvedko, Founder and link-building strategist at, explains, “As SGE prioritizes more refined and context-aware results, optimization strategies will likely focus more on semantic SEO and intent-based optimization, involving understanding and addressing the specific needs and queries of users more effectively.”



The future of SEO will be about hyper-personalization. SGE’s advanced algorithms will enable search engines to understand individual user contexts, making it crucial for SEOs to create content that speaks directly to varied audience segments.


As Tom Bruzek, CEO at “Selling Your Land Fast”, explains: “By leveraging data analytics and machine learning, we can dynamically adapt our content to reflect users’ behaviors, preferences, and past interactions. This approach not only enhances user engagement but also fosters a deeper connection with our audience, as they feel that the content is tailored just for them.”


To stay competitive, SEOs must focus on delivering timely, relevant, and contextually appropriate content, ensuring that every interaction feels personal and valuable. This hyper-personalization will redefine SEO, transforming how content is created, optimized, and delivered to drive user satisfaction and build long-lasting trust.


Technical SEO Considerations

Finally, SGE will also impact technical SEO considerations such as page speed and mobile-friendliness. As SGE becomes more prevalent, it is essential for SEOs to ensure that their websites are optimized for mobile devices and have fast page speeds to improve user experience and rankings.


Vikas Kaushik, CEO at TechAhead and an expert in the field of IT, highlights its importance.


To maintain exposure in the increasingly AI-driven search world, businesses should modify their SEO strategy to emphasize semantic search and contextual relevance. He also believes that it will be essential to accept these changes if search rankings are to be preserved and enhanced in the future. 



In conclusion, SGE will significantly impact SEO in the future. SEO can adapt to this new landscape through various approaches, for instance, producing excellent quality and quantity content that offers the information that the user is looking for, optimizing for engagement as well as the user experience, cluster content approach, domain authority, and, finally, technical SEO.


  1. How will content creation change with the rise of SGE?

Content creation will shift towards a more holistic approach focused on user intent and contextual relevance rather than just keywords. High-quality, engaging content that anticipates user questions will be key.

  1. Why is optimizing for long-tail keywords important for SGE?

Targeting long-tail keywords that reflect deeper user searches allows SEOs to create content that is more likely to be featured in SGE snapshots. Understanding the questions users ask is crucial.

  1. How will user experience (UX) factor into SEO in the SGE era?

SGE will prioritize websites with fast load times, mobile-friendliness, and seamless navigation. Enhancing UX to deliver value quickly will be essential to maintain rankings.

  1. What optimization strategies will be important as SGE becomes more prevalent?

Traditional techniques like keyword stuffing will be less effective. The focus will shift to semantic SEO and intent-based optimization to better understand and address user needs. Integrating structured data multimedia and improving UX will help maintain visibility in the AI-driven search.

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