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4X More Ranking Keywords Before Peak Season
Client Overview
Where Things Stood Before ClickTraces
Their site listed services and a phone number, but gave Google and buyers little reason to choose it during peak mosquito season.
- Only 312 organic keywords, most outside the top 3 pages of Google
- Average search position of 44.6, well past where anyone clicks
- Almost no presence in AI search results
- A dated website design that wasn’t converting seasonal search interest into quote requests
What We Changed
Strategy & Technical Audit
Our SEO consultant built the roadmap first. We audited the existing site to find why it wasn't ranking or converting despite high local search demand.
- Identified crawl errors, indexing gaps, and structural issues holding rankings back
- Mapped keyword opportunity against actual service areas and service lines
- Set priorities for design, content, and technical work based on what would move rankings fastest
Website Design & Development
We redesigned the site in Figma and rebuilt it to support SEO and conversions, not just visuals.
- Designed a new site structure around services, service areas, and pest types
- Rebuilt the site with clean code and clear paths to quote requests
- Fixed technical issues surfaced in the audit as part of the rebuild
Keyword Research & Content
We researched what Houston homeowners and businesses search for around mosquito and pest problems, then wrote content around it.
- Built out service pages and city pages targeting local, high-intent keywords
- Wrote blog content answering the questions people ask before booking pest control
- Structured content for both traditional search rankings and AI answer engines
Technical SEO
We fixed the issues limiting how much of the site Google could crawl, index, and rank.
- Resolved crawl errors and indexing gaps found in the audit
- Improved site speed and mobile performance
- Cleaned up internal linking so authority passed between pages properly
Backlinks & Guest Posts
We built quality links to support the domain's authority and back up the new content.
- Secured guest posts on relevant industry and local sites
- Built links pointing to service and city pages, not just the homepage
- Kept the anchor text profile natural and relevant to pest control
AI Search & AEO Optimization
The company had almost no visibility in AI Overviews or chat-based search before this engagement. We optimized content specifically to get cited there.
- Structured FAQ and service content to match how AI answer engines pull sources
- Wrote direct, well-sourced answers to common pest control questions
- Tracked citations across ChatGPT, AI Overviews, AI Mode, and Gemini
Results
After a few weeks of optimization, the site started to show results, and the client began receiving phone calls.
ORGANIC CLICKS
Total Impressions
Estimated Organic Traffic
Organic Keywords
What Happens Next
Our work with this pest control company continues well beyond the initial growth phase. As search trends evolve and competition increases, we continue optimizing the website to maintain and improve its organic performance.
In addition to refreshing mosquito-related content before each season, we’re expanding the website by creating and optimizing pages for other pest control services. Alongside new content, we continue publishing blogs, improving existing pages, resolving technical SEO issues, strengthening the site’s authority, and monitoring AI search visibility.