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What Made Arsight’s SEO Strategy a Success?
Client Overview
Arsight is a New York-based interior design company that specialises in luxury commercial, residential, and office interior design services. With a firm commitment to creating bespoke and high-end designs, it aims to establish itself as a leader in the competitive interior design market.
Arsight Faced Several Challenges
Like many growing businesses, Arsight struggled to reach its full online potential. Here are a few challenges they faced:
- Even with an impressive portfolio and services to offer, their concern was the low visibility on the web to bring in new clients.
- Due to poor optimisation, their website had poor rankings across branded and non-branded keywords.
- Technical SEO problems such as extremely slow page load times and issues with mobile optimisation.
- The existing content was not effectively targeting potential customers or showcasing Arsight’s unique value proposition.
Our Approach
To address these challenges, we implemented an SEO strategy that included the following key components:
On-Page SEO Optimisation
The audit focused on the review of the current Arsight content and the on-page elements. This involved improving meta tags, headers, and images, as well as the internal linking to facilitate easier site navigation and a better user experience.
Off-Page SEO
To build authority, we have implemented a solid link-building campaign. This involved capturing high-quality backlinks from reputable sites in the industry. This helped to improve the site’s DA and PA and get a better rank on search engine result pages.
Content Strategy
We created a content strategy in regard to content gaps and user search intent that included creating high-quality, keyword-optimized blog posts, guides, and landing pages to answer the questions of potential customers and provide them with value.
Technical Optimisation
Several technical SEO problems were identified by our team, which included fixations of broken links, site speed improvement, and ensuring mobile-friendliness for crawl efficiency. Due to these technical improvements, search engines could index the website much better.
Results
Our thorough SEO strategy produced exceptional results for Arsight.
Organically, Arsight drove tremendous traffic with a 70% YoY increase. This was due to both branded and non-branded keyword rankings.
More than 50 keywords were targeted, including highly competitive phrases like "modern interior design NYC", which ranked on the first page of Google.
Successful backlinking efforts helped the Arsight domain, which strengthened the site’s credibility and resulted in a search engine ranking.
With various technical optimizations, page load times are faster, the mobile experience is smoother, which therefore means fewer bounces and longer user engagement.
With a strategic mix of on-page and off-page SEO, high-quality content, and technical optimization, Arsight successfully strengthened its online presence. This approach increased visibility, attracted more visitors, and positioned Arsight as a leading name in New York’s modern interior design industry. Looking to achieve similar results? Contact ClickTraces today for a free website consultation.